Rachkovskaya

The analysis problems of principles and methods of distribution and products promotion in competitive environment as well as game models of the choice of management strategies for product sales are considered. The efficiency of multi-role business games approaches in defining a coherent pricing policy in competitive environment is given. This problem is related to the formalization of the representation of the scenario of user actions in the course of a business game. At the same time to implement the interaction of user processes between main stream of the scenario and supporting processes the formal operations of data exchange and synchronization are introduced.

The article tells about business game properties as a method of active training and test control of knowledge of industrial enterprises staff. A formalized model of realization of a multiuser business game script on the basis of Petri net theory is offered. A formalized description of a multirole business game script design process is considered. The article also considers the structure and principles of creation of programmed software environment for computer multirole business games design.